Our Marketing Approach
Every Listing Gets
the Full Production.
Cinematic video. Drone and twilight photography. Custom brochures. Dedicated property websites. A social media strategy that reaches thousands of qualified buyers — not just followers.
90-Day Marketing Performance
92.4K
Video Views
38.9K
Accounts Reached
@lascolinasra · Instagram · Oct 2025 – Jan 2026
Video Production
Cinematic Content That Reaches Buyers
Every listing gets professionally produced video content — from walkthrough tours to cinematic neighborhood showcases. 86% of our views come from people who don't follow us yet. The content finds the buyers.
Dallas' Best Kept Secret
The Nelson Neighborhoods — where golf-course living meets genuine community. This cinematic piece reached 24,000 viewers, the majority of whom had never heard of Las Colinas Realty Associates before watching.
Postcards from the Nelson Neighborhoods
Cinematic short-form content for each community · 33K total views
Top Performing Content
Videos driving the most engagement and views
FPV Drone Tours
Walk Through a Home
Before You Walk In.
Our FPV drone flythrough tours take buyers on a cinematic journey through every room — gliding seamlessly through entryways, kitchens, living spaces, and out to the backyard. It's the closest thing to being there without being there.
- Seamless room-to-room transitions
- Professional color grading
- Cinematic editing and music
- Shareable on social and listing platforms
50+
Homes sold at Fairway Vista
30+
Homes sold at The Vue
Full-Service Production
Every Touchpoint. Controlled.
From the sign in the yard to the brochure on the counter to the website a buyer visits at midnight — every piece of marketing reflects the same standard.
Drone & Twilight Photography
Aerial perspectives and golden-hour shots that showcase properties and their surroundings. Every listing gets professional exterior photography at the time of day when it looks its best.
Cinematic Walkthrough Videos
Professional videography for every listing — not a slideshow with music, but a produced walkthrough that tells the story of the home. Published across social platforms and listing sites.
Direct Mail & Postcards
Open house invitations, just-listed announcements, neighborhood postcards, and market updates — designed in-house and mailed to targeted lists within the Nelson communities.
Social Media Strategy
Not occasional posts. A structured content calendar producing cinematic video, neighborhood spotlights, and listing showcases. 92K views in 90 days. 86% discovery rate from non-followers.
Print Collateral
Custom Property Brochures
Every listing receives a multi-page, professionally designed brochure — printed on premium glossy stock and tailored to showcase the specific character of the home. Not a template. Not a one-sheet. A considered marketing piece that buyers pick up and keep.
- Premium glossy print quality
- Professional photography throughout
- Custom design for each listing
- Detailed property & neighborhood information
Digital Presence
Dedicated Property Websites
Every listing gets its own custom URL — like 4616Windsor.com. A full-featured property website with photo galleries, video tours, floor plans, and neighborhood context. Not a listing page on a portal — a dedicated online presence for the home.
A custom sign rider with the property URL drives traffic directly from the yard sign to the website — converting drive-by interest into informed buyer engagement.
- Custom domain for each listing
- Full photo gallery & video tours
- Neighborhood information & context
- Custom sign rider with property URL
Reaching the Right Buyers
Our content reaches the demographics that buy in Las Colinas — concentrated in DFW, weighted toward the 35–54 age range.
Top DFW Locations
Age Distribution
56.2%
Women
43.8%
Men
This Is How We Market Your Home.
Every listing gets the full treatment — not just the expensive ones. From a $500K townhome to a $3M estate, the production standard is the same.