Our Marketing Approach
Every Listing Gets
the Full Production.
Cinematic video. Drone and twilight photography. Custom brochures. Dedicated property websites. A social media strategy that reaches thousands of qualified buyers — not just followers.
90-Day Marketing Performance
92.4K
Video Views
38.9K
Accounts Reached
86%
Reached Non-Followers
33K
Postcard Series Views
@lascolinasra · Instagram · Oct 2025 – Jan 2026
Video Production
Cinematic Content That Reaches Buyers
Every listing gets professionally produced video — from cinematic neighborhood showcases to full FPV flythrough tours. 86% of our views come from people who don't follow us yet. The content finds the buyers.
Dallas' Best Kept Secret
The Nelson Neighborhoods — where golf-course living meets genuine community. This cinematic piece reached 24,000 viewers, the majority of whom had never heard of Las Colinas Realty Associates before watching.
FPV Drone Tours
Walk Through a Home
Before You Walk In.
Our FPV drone flythrough tours take buyers on a cinematic journey through every room — gliding seamlessly through entryways, kitchens, living spaces, and out to the backyard. It's the closest thing to being there without being there.
- Seamless room-to-room transitions
- Professional color grading
- Cinematic editing and music
- Shareable on social and listing platforms
Postcards from the Nelson Neighborhoods
A cinematic short for each community · 33K total views
Print Collateral
Custom Property Brochures
Every listing receives a multi-page, professionally designed brochure — printed on premium glossy stock and tailored to showcase the specific character of the home. Not a template. Not a one-sheet. A considered marketing piece that buyers pick up and keep.
- Premium glossy print quality
- Professional photography throughout
- Custom design for each listing
- Detailed property & neighborhood information
Digital Presence
Dedicated Property Websites
Every listing gets its own custom URL — like 4616Windsor.com. A full-featured property website with photo galleries, video tours, floor plans, and neighborhood context. Not a listing page on a portal — a dedicated online presence for the home.
A custom sign rider with the property URL drives traffic directly from the yard sign to the website — converting drive-by interest into informed buyer engagement.
- Custom domain for each listing
- Full photo gallery & video tours
- Neighborhood information & context
- Custom sign rider with property URL
Full-Service Production
Every Touchpoint. Controlled.
From the sign in the yard to the postcard in the mailbox — every piece of marketing reflects the same standard.
Drone & Twilight Photography
Aerial perspectives and golden-hour shots that showcase properties and their surroundings — captured at the time of day when the home looks its best.
Direct Mail & Postcards
Open house invitations, just-listed announcements, and market updates — designed in-house and mailed to targeted lists within the Nelson communities.
Social Media Strategy
Not occasional posts. A structured content calendar of cinematic video, neighborhood spotlights, and listing showcases that reaches buyers before they search.
Reaching the Right Buyers
Our content reaches the demographics that buy in Las Colinas — concentrated in DFW, weighted toward prime home-buying years.
77%
of audience in Irving & Dallas
57%
aged 35–54 — prime buying years
80%
aged 25–54 overall
56/44
women / men split
Instagram audience insights · @lascolinasra
This Is How We Market Your Home.
Every listing gets the full treatment — not just the expensive ones. From a $500K townhome to a $3M estate, the production standard is the same.